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Sky Bet extends English Football League sponsorship offer
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17 November 2017
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Sky Bet has extended its multi-million pound sponsorship deal with the yohaig code English Football League until the summer of 2024.
The gaming operation is the heading sponsor for the Championship, League One and League Two football departments.
It gets its logo design on t-shirts, and rights for "Bet and Watch" for some matches.
Sky Bet says it will attempt to prevent problem betting through messaging on t-shirts, and that clubs will benefit through more money.
The deal, which deserves tens of millions of pounds, has actually been in place because 2013.
Sky Bet said it would be paying 20% more than it has done so far to extend the arrangement from 2019 to 2024.
this promotion code will make the yohaig code 11-year offer among the longest in expert sport, the company stated.
The Leeds-based operation, that includes websites such as Sky Vegas and Sky Bingo, is owned by personal equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the firm.
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The betting industry has been under increasing scrutiny from the federal government, and from the regulator, the Gambling Commission.
Earlier this promotion code year the Football Association, English football's governing body, revealed it would end sponsorship deals with gambling companies.
However, competitors organisers, and the clubs themselves, are totally free to take sponsorship from gambling companies.
The money from the Sky Bet offer will be divided among the 72 clubs in the English Football League, which covers the 3 departments below the Premier League.
The primary executive of Sky Bet, Richard Flint informed the BBC's Wake up to Money podcast that the English Football League utilized the revenue produced to assist them run their daily operations.
He stated: "Without sponsorship from the wagering market there aren't a variety of sponsors going to get involved in football."
However, there are fears that increasing numbers of young fans are being exposed to betting adverts.
Among the findings of the BBC's annual Price of Football survey was that more young football fans wager on games than play the sport.
About 95% of TV ad breaks in live football matches function at least one advert, the BBC found in October.
In some matches, 40% of the adverts were for betting.
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Mr Flint told the BBC that Sky Bet and the English Football League were actively promoting awareness about problem betting as part of the yohaig code "When the enjoyable stops. Stop" project.
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"From the play offs and including next season every shirt will have a responsible gaming message on the shirt sleeve and we're tying that into an accountable betting campaign starting today, that includes a television advert and border boards at EFL video games," he said
the yohaig code "When the enjoyable stops. Stop" project is orchestrated by the Senet Group, which was developed in 2014 by some of Britain's leading bookies in action to public concerns about gambling and gambling dependency.
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The head of the GambleAware charity, Marc Etches, stated that while it invited a commitment to do more to promote much safer gambling, "the messaging requires to be much more specific about the risk included than what the gambling market presently proposes".
Reality Check: How much of an issue is issue gaming?
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Sky Bet Extends English Football League Sponsorship Deal
julianafouts29 edited this page 2025-10-19 07:41:55 +08:00