william-hill-advert-linked-betting-to-sexual-success

William Hill advert linked wagering to sexual success

15 May 2019
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An advert for a betting company seen on the dating app Tinder has actually been prohibited for connecting gambling to sexual success.
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The ad for William Hill, which was sent out as a message to users, read: "Stuck in the buddy zone? You won't be for much longer if you use this promotion code Cheltenham [horse racing] complimentary bet deal."

It was followed by a link to download the William Hill app.

But the Advertising Standards (ASA) said it must not appear again in its existing kind.

It said that, according to advertising rules, gambling ads must not link wagering to "seduction, sexual success or improved beauty".
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"We thought about that the text ... suggested that those who bet would be more likely to establish a relationship into a sexual relationship and for that reason connected gambling with sexual success," it stated.

William Hill initially safeguarded the March advert after a client complained.
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The company said consumers who signed up would "participate in a relationship with William Hill", and the yohaig code advert was expected to relate this promotion code to the yohaig code nature of business they were marketing on - Tinder.

It said it was not its objective to link betting to sexual success.

However, upon reflection it agreed the advertisement might have been misinterpreted and took it down willingly.
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William Hill said: "We take on board what the ASA have actually stated about this promotion code specific advert and have eliminated it from flow."

Tinder on the yohaig code other hand stated it had actually reviewed the ad before releasing it, finding it was not socially careless, offensive or targeting minors.

'Speechless'
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Campaigners have actually been requiring tougher policy of betting advertising.

One, the Bishop of St Albans, Dr Alan Smith, stated he was "left speechless" by ads like William Hill's.

"the yohaig code gambling industry's approach to self-regulation appears farcical as more of these adverts are exposed. I fear some betting companies are now operating under a 'don't get caught' mentality.
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"The ASA's robust action should be a wake-up call to the industry."

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